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“Task Masking”: The Rise of Employees Pretending to Be Busy

October 12, 2025 | by Ethan Rhodes

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"Task Masking": The Rise of Employees Pretending to Be Busy at Work










Task Masking: The Rise of Employees Pretending to Be Busy at Work


Task Masking: The Rise of Employees Pretending to Be Busy at Work

By Ethan Rhodes – Workplace Strategist & Productivity Coach

It’s a surprisingly common scene in offices and remote teams alike: employees caught in the quiet art of task masking. It’s that dance of looking busy without really *being* busy—open tabs, rapid typing that doesn’t actually produce meaningful work, or being almost too eager to respond to emails and messages. The motivation? To project productivity and dodge the dreaded “Are you really working?” gaze from managers or peers.

Having coached hundreds of professionals on mastering their time and energy, I’ve come to see task masking as a symptom of deeper workplace issues. It’s not just a harmless habit—it’s a red flag signaling burnout, poor leadership, or simply misunderstood definitions of value in the workspace.

Why Task Masking is Taking Over

Let me be real: task masking thrives where trust and autonomy are low, and where output is measured not by impact but by how “busy” someone seems. In many workplaces, especially those relying heavily on remote work, visibility is the currency of trust. So employees feel pressured to make their hours look packed—even if that means faking it.

Here’s why task masking has become such a widespread coping mechanism:

  • Micromanagement and surveillance: When managers frequently check in or use productivity tracking tools that focus on activity presence instead of actual results, employees inevitably start adjusting their behavior.
  • Lack of clear goals: If what counts as “productive” is vague, people default to doing the easiest visible tasks or simulating busyness.
  • Fear of judgment: No one wants to look lazy. Sometimes it’s simply safer to appear overwhelmed than underperforming.

Why This is a Productivity Poison

While on the surface, task masking may look like a harmless trick, it eats away at genuine productivity and morale. It masks true workload issues, obscures where help is needed, and breeds environments where effort is decoupled from value.

Most importantly, it steers employees away from focusing on what really moves the needle. And when everyone’s faking it, no one believes in real accountability or teamwork.

How Organizations Can Kill the Mask (And Boost Real Productivity)

Leaders, your role here is huge. You set the tone for whether people feel safe to be honest about their work-life rhythm. Here are some practical steps to ditch task masking culture:

  • Shift focus to outcomes: Set clear, measurable goals. Trust that how people reach them is less important than the value they produce.
  • Encourage transparent communication: Have regular check-ins that focus on obstacles instead of just progress updates. Ask, “What’s blocking your impact?” rather than “What are you doing right now?”
  • Model downtime and balance: No one’s productive when burnt out. Leaders should visibly take breaks, disconnect after hours, and allow flexible pacing.
  • Offer real support and resources: Sometimes the mask appears because employees feel overloaded or unsure how to manage tasks effectively. Provide training, tools, and mentoring.

What You Can Do To Bypass Task Masking Yourself

If you catch yourself slipping into the mask, here’s a simple truth: genuine productivity will always win over fake busyness. Your focus should shift from looking busy to being effective. Here’s how you can start right now:

Tip: Prioritize your day by identifying key tasks that create the biggest impact. Schedule deep work blocks where you shut out distractions to power through these priorities. When interruptions come, learn to say no or defer.

Next, don’t be afraid to share your progress transparently. Keep teammates or managers informed not with just what you’re doing but what outcomes you’re driving. This builds trust more than a flurry of half-finished tasks.

Finally, give yourself permission to be human. Task masking often happens because we feel the pressure to appear perfect. Embrace balance and real focus—because that’s what drives sustainable success.

Wrapping Up

Task masking isn’t just a quirky office behavior; it’s a wake-up call. It tells us something in the work environment needs to shift—from leadership style, workplace culture, to how productivity is defined. Getting rid of task masking means creating a culture where real contributions are valued over mere appearances.

So, whether you lead a team or just want to reclaim your sanity during work hours, start by focusing on what matters: impact, trust, and genuine energy. When you do, the mask won’t be needed anymore—and everyone wins.

© 2024 Ethan Rhodes. Helping you master your workday, one meaningful task at a time.


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